Revolutionizing Luxury with Gogoon: A New Era of Baijiu Consumption

Wen Liu, Bo Zheng, and Weijie Kang Unveil a Unique Alcoholic Beverage Packaging Design

At the heart of Gogoon's design is the ultimate attitude under light luxuryism. The simple cylindrical bottle design offers an experience of inner purity. The shoulder of the bottle is adorned with hammer patterns, symbolizing ultimate craftsmanship. This design element suggests that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses different wavelengths of light to combine as dazzling light, implying that a new consumer era is blooming.

Gogoon is not just a product, but a strategic brand laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. It is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu. This innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.

The bottle cap of Gogoon is made of metal, leather grain, and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.

The design of Gogoon is a result of theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.

The designers faced several challenges in realizing this design. They had to create a category which is the leading brand of high-end Baijiu bottle, a quality which is the high standard of consumers for a better life, a brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition, and a value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.

The design of Gogoon is a testament to the dynamic nature of design. As public aesthetics are always changing, the design of the trinity of genes, aesthetics, and experience is the product direction of the Baijiu industry. With Gogoon, Luzhou Laojiao has launched a new strategic brand, laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption.